A 26-year-old male model has died after he collapsed on the catwalk at São Paulo Fashion Week.
Tales Soares was taking part in a show for the brand Ocksa when he fell. He was taken to a hospital but could not be revived following the incident.
Initially, members of the audience believed it to be part of the show. Models looked on in horror as emergency services rushed to his aid and carried him from the state.
“We’re sorry for his loss and send our deepest condolences to Tales’ family,” a statement from the organisers said on Twitter, adding they were providing “all necessary assistance at this sad time”.
Footage that is circulating on social media shows the model walking to the end of the catwalk and turning back before staggering and falling.