After a whirlwind year making it to the final of The Voice UK and then touring across Europe, we managed to quickly catch LLOREN after her performance at Borderline in London to ask her about her new single, working with Olly Murs and her upcoming projects.
Hi Lloren, You’ve just completed a 6 month tour of Europe! Congrats! How was that?
Oh my gosh, it was absolutely incredible! What an amazing thing to do for my first thing straight after the single release. I absolutely loved every second if it and the European crowds were just phenomenal. Every single night we had a stand out crowd. We have a promoter in Germany who’s interested in having us back so we’ll probably go back to mainland Europe before the end of the year.
Wow! Which was your favourite city to perform in?
Of course it has to be my home team, London! A lot of my fans are based there and along the south. It was a really great night and the atmosphere was incredible. I’m kind of a bit in shock at how well everything’s going and everything’s a bit of a whirlwind but yeah, the support [my London fans] bring is fantastic.
Also, congratulations on making it to the finals of the Voice UK 2018. You auditioned once before aswell. How was it going back a second time?
I auditioned four years ago and I didn’t make it through. When I came back last year I got all four coaches and made it to the final! So yeah, big difference haha! It was nerve racking but I was in a much better place to do it. I was more confident in myself as an artist and no matter what happened I knew I was going to be happy which I think gave me a bit more confidence. I wasn’t as worried or anxious.
How did it feel having all four judges turn their chairs for you?
That was an amazing amount of validation. It was incredible and I certainly wasn’t expecting it. It’s something that I will treasure forever!
What made you decide to choose Olly Murs as your coach?
He seemed the most genuine!
You both performed together in The Voice final which is amazing! Is there any other artists you would love to work with?
I have a very, very long list haha. At the top of my list is Sia. I absolutely love her. I also really like Billie Eilish, she’s smashing it. I’m very into Singer-songwriters and producers. I’m a female producer and singer-songwriter so I love that kind of artistry. I hope to collaborate with more of those kinds of artists in the future.
Have you kept in touch with Olly?
Yes! I still speak to Olly. He’s brilliant! We chat from time to time and i’ve been receiving his support throughout the year.
What was the inspiration behind your new single ‘Into the Fire’?
I wrote the song quite shortly after the Voice. I was in a bit of a dark place. It was a song that I needed to hear for myself really. It’s about getting out of that state of mind and pushing through. We all get a bit down in the dumps sometimes so I just wanted to talk about mental health, pushing through and being an absolute bad-ass! I hope it will help and empower others.
Why do you think it’s important for artists to talk about mental health? Especially as an LGBTQ+ artist.
I think if you have any platform it’s important to be frank about mental health. As people we often perpetuate the idea that we are all living perfect lives and as artists we are constantly held to a higher standard, but depression and anxiety don’t discriminate and it’s important for people to realise that it is normal, it’s an illness and no one is alone.
As an LGBTQ+ artist I’m aware that I am perhaps a role model of sorts, and being that not everyone in our community is fortunate enough to have love and support, it can be a dark and lonely place. Being able to look to people you can identify with can be a great source of comfort.
Specifically with ‘Into the Fire’, I’m not going to hide that I struggle, it’s something that I constantly need to work at, but the message is one of empowerment. It’s about pushing on, being brave and starting again if you have to.
Do you have any upcoming projects?
We’ve got quite a few things in the works at the moment. I’ve got a new single coming out soon and then after that the EP is coming out! I’ve actually been offered a publishing deal with a well-known sync company which is amazing! It’s the market that I compose for and write for so for me that’s brilliant.
We’re also hoping to do some more stuff in Europe before the end of the year and I will be headlining the women’s stage at London Pride this year!`Very exciting!
I’m also doing a creative collaboration with a unisex fashion brand called Lucky Club. That will be coming out very soon, I’m very excited for that.
That’s cool! Do you like fashion then?
I love fashion. I enjoy anything artsy and creative really. I would say my style is very eclectic, i’m a bit of a chameleon! One day I’m in a baggy tee and the next I think I’m Frida Kahlo! I like to wear unisex clothing aswell but more so around the studio. I like to glam it up for events!
You also mentioned you are performing at London Pride this year. Why do you think Pride is important?
Pride is a a protest, a celebration of our community and a reminder of those who have gone before us who fought for liberties that we often taken for granted.We may have won numerous legislative victories and attitudes are changing but there is still so much to be done!
Look at the new legislation in Brunei, then there’s the fact that being gay is still criminalised in 72 countries! Even after we have achieved equality for all, Pride will always serve as a reminder of how far we’ve come, and how far we have to go, so I cannot envision a time where it would be unimportant. …plus the glitter! We need an excuse for all the glitter!
Thank you for the interview LLOREN! Final question, what do you hope to use your platform for?
Haha this is going to sound really gay now, which is great, because I am! I want to inspire people and empower them through my music. I especially want to encourage more women to get into the music industry to write and produce.
LLOREN’s ‘Into the Fire’ is available now on Spotify.