The slogan for the upcoming Eurovision Song Contest 2020 has been announced; ‘Open Up’. Together, the theme and slogan are the creative foundation for all choices made around the show in Rotterdam, the Netherlands.
“The slogan ‘Open Up’ is intentionally incomplete: Open up to each other. Open up to music. Open up to Rotterdam. Open up to… whatever you choose! Feel the freedom to complete the slogan in your own way. That way we get to know each other better,” says Sietse Bakker, Executive Producer Event of the Eurovision Song Contest 2020.
In recent decades, the competition has continuously opened itself up to new countries, new talent and new technology. In 2020, the 65th edition of the music event will take place in Rotterdam, 75 years after the liberation of the Netherlands and 80 years after a devastating bombardment of the city
Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest for the EBU affirmed the fit of the slogan for this year’s Contest: “Open Up is the perfect slogan for the Eurovision Song Contest as it celebrates its 65th edition.
“In 1956, only 7 countries could watch the competition and since then we have opened up to the whole of Europe, to Australia and now, via streaming, to the whole world. The values of the Eurovision Song Contest are universality and inclusivity, and our proud tradition of celebrating diversity through music. Now we can add a new one – that of openness.”
The contest will begin with the Semi-Finals on Tuesday 12th and Thursday 14th May, with the Grand Final being held on Saturday 16th May, 2020.