Coca-Cola is facing criticism in Hungary over an ad campaign featuring same-sex couples.
Anger began over the company’s latest campaign, ‘Love is Love,’ immediately after the ads began showing on August 1st. Right-wing media outlets, online petitions and politicians called for the commercials to be pulled, and for a boycott of Coca-Cola.
Many have claimed that the backlash underscores how slowly attitudes toward homosexuality have changed in post-communist Europe, compared with other parts of the continent such as the UK.
The ad campaign is pegged to Budapest’s Sziget music Festival, which has been seen as a connecting point between Western liberalism and Hungary’s urban youth for many years.
Hungarian right-wingers view the event – partially sponsored by foreign companies and also a hub for LGBT performances – as a threat to Hungarian identity.
In a statement, Coca-Cola said it would not give in to the pressure, adding that it “strives for diversity, inclusion and equality in our business, and we support these rights in society as well.”