In 2018, during the Pride season, Skittles gave up their rainbow in support of the LGBT+ community.
The small gesture of giving up their rainbow turned into a huge success for Skittles and a huge help for LGBT+ people in need.
The Mars Wrigley Confectionery Company, in fact, donated 2p from each pouch of special rainbowless Skittles to the Switchboard LGBT+ Helpline. The rainbowless packets were available at Tesco and Tesco Express stores over the summer.
‘As a major brand we have a responsibility to use our voice and the power of our reputation for good, and supporting Pride is a great example of this,’ Dan Newell, Fruity Confections Marketing Director at Mars Wrigley Confectionery said.
Switchboard is the oldest LGBTI helpline service in the UK. The charity, formerly known as Lesbian and Gay Switchboard, has been active since 1974.
It provides a one-stop listening service for LGBT+ people by phone, email and through Instant Messaging
‘We are completely overwhelmed and genuinely cannot thank the Skittles team enough. This is fantastic and nearly half our yearly fundraising target,’ Switchboard co-chair Natasha Walker said.
The Skittles team and wider business showed their support of London Pride by taking part in the parade with the rainbowless Skittles float.