Following the release of their critically acclaimed new album ‘The Ceiling’ and a sold-out UK tour of the band’s biggest shows to date, JAWS have now teamed up with Brooklyn Beckham for his directorial debut and Louis Berry for a new video for album track ‘End Of The World’.
Having seen the band in London on their recent tour, Brooklyn said, “I went to a JAWS gig and I fell in love with a song of theirs called “End Of The World”. It sparked an idea in me to make a music video for the guys – I met with Connor and the band to ask them if I could. They loved the idea that Louis and I came up with and before we knew it, we were shooting it. I had so much fun filming and co-directing this one, I would love to direct more videos in future.”
Going on to talk about the video itself he says, “It’s a personal song for JAWS, so we did a recce down in Connor’s hometown to pool our thoughts for it. We wanted to use karate kids because they have a meaningful connection to the band and it’s a theme that follows from the album artwork.”
Filmed at the Roaring Tiger Karate Club in Coseley, the video is a touching tribute to drummer Eddy Geach’s late father who was a karate fan and practitioner. Eddy sadly lost his father Ed just before recording ‘The Ceiling’, and when sorting through his father’s belongings he came across a number of photos he’d taken from his days as a karate student and instructor.
A selection of these photos went on to be used for the album’s artwork as a memorial to his father, representing not only his love of the martial art, but also the continuous support and love he had for Eddy and the band.
Speaking about the single and their collaboration, frontman Connor Schofield says, “’End Of The World’ has always been a favourite of ours since writing for the record so when Brooklyn put forward the idea of making a video for it we were into it straight away. The song is about trying to get on with your life regardless of any shit that’s dragging you down, you know the saying “the world keeps spinning” sort of thing, and the video follows that.
We shot over two days in Coseley, a small village outside of Wolverhampton. It’s where I grew up. As we wanted the video to be as authentic as possible, we actually used my parents’ house and a local community hall we used to have band practices in to shoot a lot of it. It was also the first time I’ve ever had to “act”, if you can call it that! I was really nervous as I’m usually quite a shy person but thanks to the team on the day I was comfortable enough to work through it.
Luckily everything went really smoothly, and we had a lot of fun shooting and putting everything together. I can’t wait to get it out there for everyone to see. Special shouts to Brooklyn & Louis and everybody involved for pulling it out the bag.”
Alongside the video, JAWS also recently announced a new run of UK tour dates for 2019. ‘The Ceiling’ is out now – order HERE